[정보] Owned Media Total Engagement Report_Cosmetic

해당 리포트는 국내 코스메틱 산업 내 주요 브랜드를 대상으로 작성된 리포트 입니다.
많은 참고 하시기 바랍니다.

 

Owned Media Total Engagement Report_Cosmetic from 에스엠투네트웍스

 

 

 
1. 2017.상반기 코스메틱산업 COSMETIC INDUSTRY SNS RANKING BY ENGAGEMENT
 2.  해당 리포트는 국내 코스메틱산업 내 주요 브랜드들을 대상으로 작성된 리포트 입니다. 각 기업이 운영중인 SNS 채널에 대한 ENGAGEMENT 항목들을 바탕으로 다양한 관점에서 2017년 상반기 SNS 채널 ENGAGEMENT 순위를 발표한 자료 입니다. 본 리포트와 관련한 문의 사항은 ㈜에스엠투네트웍스 디지털비즈니스사업부 마케팅전략팀으로 문의 주시기 바랍니다.
3.  Luxury Cosmetic Brand
 4.  TOTAL SNS ENGAGEMENT RANKING
 5.  Total SNS Engagement Ranking 1st 2 3 4 5 6 7 8 9 10 3,381,469 Total Engagement 1,493,004 Total Engagement 1,098,412 Total Engagement 951,084 Total Engagement 807,735 Total Engagement 539,462 Total Engagement168,900 Total Engagement 80,482 Total Engagement36,843 Total Engagement ➢ 해당 브랜드들은 백화점 입점 코스메틱 브랜드를 대상으로 각 브랜드 페이스북 페이지 (한국계정) 팔로워 기준으로 브랜드를 선정하였습니다. ➢ 코스메틱산업 메이저 브랜드들의 Owned Media의 Total Engagement 수치를 기준으로 작성된 순위 입니다. ➢ 대상 미디어 - Facebook - Instagram - YouTube ➢ 기간 - 2017.1-2017.6 (상반기) 14,585,184 Total Engagement
 6.  Total Engagement 가치 환산 Ranking ➢ 비용 환산 기준 / 환율 1,142.1원 적용하여 원화로 산출 ➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석 연구 및 주요 소셜미디어마케팅을 전개하는 고객사의 분석 업무 협업 노하우를 바탕으로 주요 SNS 채널 Engagement 항목 별 Value를 개발 ➢ 주요채널 Value -Facebook - Like ($ 0.5), Share ($10), Comments ($ 1) -Instagram - Like ($ 0.5), View ($0.12), Comments ($ 1.5) -YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2) Rank Brand Engagement 환산 가치 Engagement 수 1 SK-II ₩ 2,012,706,635 14,585,184 2 헤라 ₩ 653,319,575 3,381,469 3 프리메라 ₩ 321,836,311 1,493,004 4 입생로랑 ₩ 268,782,910 1,098,412 5 에스티로더 ₩ 221,288,362 951,084 6 오휘 ₩ 164,575,765 807,735 7 빌리프 ₩ 116,694,273 539,462 8 베네피트 ₩ 115,971,826 168,900 9 크리니크 ₩ 100,726,710 80,482 10 숨37 ₩ 38,346,579 36,843
 7.  FACEBOOK
 8.  Facebook Rank FACEBOOK TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT # of COMMENTS – 25,050 # of SHARE – 6,459 # of LIKES – 168,155 199,664 Total Posts - 59건 | Engagement per post – 3,384.1 2 TOTAL ENGAGEMENT 78,100 Total Posts - 162건 | Engagement per post – 482.1 헤라 입생로랑 뷰티 3 TOTAL ENGAGEMENT 55,538 Total Posts - 88건 | Engagement per post – 631.1 크리니크 4 TOTAL ENGAGEMENT 55,536 Total Posts - 171건 | Engagement per post – 324.8 에스티로더 5 TOTAL ENGAGEMENT 47,944 Total Posts - 33건 | Engagement per post – 1,452.8 오휘 6 TOTAL ENGAGEMENT 43,973 Total Posts - 62건 | Engagement per post – 709.2 7 TOTAL ENGAGEMENT 37,601 Total Posts - 110건 | Engagement per post – 341.8 프리메라 빌리프 8 TOTAL ENGAGEMENT 23,429 Total Posts - 34건 | Engagement per post – 689.1 숨37 9 TOTAL ENGAGEMENT 23,390 Total Posts - 323건 | Engagement per post – 72.4 베네피트 10 TOTAL ENGAGEMENT 12,653 Total Posts - 33건 | Engagement per post – 383.4 SK-II # of COMMENTS – 11,905 # of SHARE – 10,233 # of LIKES – 55,962 # of COMMENTS – 6,076 # of SHARE – 4,554 # of LIKES – 44,908 # of COMMENTS – 5,709 # of SHARE – 4,897 # of LIKES – 44,930 # of COMMENTS – 2,127 # of SHARE – 2,640 # of LIKES – 43,177 # of COMMENTS – 3,291 # of SHARE – 1,689 # of LIKES – 38,993 # of COMMENTS – 4,383 # of SHARE – 3,136 # of LIKES – 30,082 # of COMMENTS – 1,279 # of SHARE – 1,507 # of LIKES – 20,643 # of COMMENTS – 2,573 # of SHARE – 1,614 # of LIKES – 19,203 # of COMMENTS – 396 # of SHARE – 546 # of LIKES – 11,711
 9.  Top 3 Posts by Total Engagement A KISS OF TINT & CARE 1 YSL 볼륍떼 틴트-인-밤 2 르 쿠션 엉크르 드 뽀 스파클링 에디션 3 Engagements 24,273 · Posted on 2017.3.1 · Post type - Video COMMENTS – 3,451 SHARE – 2,405 LIKES – 18,867 Engagements 18,196 · Posted on 2017.3.3 · Post type - Photo COMMENTS – 1,584 SHARE - 294 LIKES – 16,318 Engagements 12,755 · Posted on 2017.4.21 · Post type - Video COMMENTS – 875 SHARE - 228 LIKES – 11,652 입생로랑 뷰티 입생로랑 뷰티 입생로랑 뷰티
10.  Facebook POST Ranking Top.3 Facebook LIKE Ranking Top.3 Facebook COMMENT Ranking Top.3 Facebook SHARE Ranking Top.3 1 Total Posts 323건 SK-II 2 Total Posts 171건 베네피트 3 Total Posts 162건 빌리프 1 Total Likes 168,155건 2 Total Likes 55,962건 헤라 3 Total Likes 44,930건 에스티로더 1 2 3 1 Total Shares 41,315건 헤라 2 Total Shares 19,939건 입생로랑 뷰티 3 Total Shares 16,630건 에스티로더 Total Comments 25,050건 입생로랑 뷰티 Total Comments 11,905건 헤라 Total Comments 6,076건 크리니크 입생로랑 뷰티
11.  INSTAGRAM
 12.  Instagram Rank 1 TOTAL ENGAGEMENT # of COMMENTS – 1,487 # of LIKES – 141,327 142,814 Total Posts - 614건 | Engagement per post – 232.6 2 TOTAL ENGAGEMENT 83,019 Total Posts - 182건 | Engagement per post – 456.1 헤라 베네피트 3 TOTAL ENGAGEMENT 24,070 Total Posts - 108건 | Engagement per post – 222.9 크리니크 4 TOTAL ENGAGEMENT 22,370 Total Posts - 85건 | Engagement per post – 263.2 프리메라 5 TOTAL ENGAGEMENT # of COMMENTS – 1,090 # of LIKES – 17,501 18,591 Total Posts - 108건 | Engagement per post – 172.1 6 TOTAL ENGAGEMENT # of COMMENTS – 198 # of LIKES – 13,216 13,414 Total Posts - 40건 | Engagement per post – 335.4 숨37 에스티로더 7 TOTAL ENGAGEMENT # of COMMENTS – 227 # of LIKES – 7,160 7,387 Total Posts – 44건 | Engagement per post – 167.9 빌리프 8 TOTAL ENGAGEMENT # of COMMENTS - 313 # of LIKES – 6,214 6,527 Total Posts - 43건 | Engagement per post – 151.8 오휘 Instagram TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) # of COMMENTS – 497 # of LIKES – 82,522 # of COMMENTS – 1,981 # of LIKES – 22,089 # of COMMENTS – 589 # of LIKES – 21,781 ※ ‘SK-II’와 ‘입생로랑 뷰티’는 현재 인스타그램 국내 채널 미운영
13.  Top 3 Posts by Total Engagement 서울리스타의 소중한 마음을 담은 베스트 셀러 아이템, UV미스트쿠션 스페셜 기프트 1 체리과즙처럼 촉촉한 스프링 무드의 립스틱 2 나만의 #러브립스틱 팔로우 #이벤트 3헤라 Engagements 1,422 COMMENTS - 13 LIKES – 1,409 · Posted on 2017.5.1 · Post type - Photo Engagements 1,280 COMMENTS - 11 LIKES – 1,269 · Posted on 2017.4.25 · Post type - Photo 에스티로더 Engagements 1,229 COMMENTS - 554 LIKES – 675 · Posted on 2017.5.2 · Post type - Photo 헤라
14.  Instagram POST Ranking Top.3 Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3 1 Total Posts 614건 베네피트 2 Total Posts 182건 헤라 3 Total Posts 108건 크리니크 1 Total Comments 7,656건 크리니크 2 베네피트 3 에스티로더 Total Comments 3,634건 Total Comments 1,563건 1 Total Likes 422,439건 베네피트 2 헤라 3 크리니크 Total Likes 120,529건 Total Likes 97,927건
15.  YouTube
 16.  YouTube Rank YouTube TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT # of COMMENTS – 292 # of THUMBS UP – 3,478 # of VIEWS – 14,568,761 14,572,531 Total Posts - 14건 | Engagement per post – 1,040,895.1 2 TOTAL ENGAGEMENT 3,220,350 Total Posts - 25건 | Engagement per post – 128,814.0 헤라 SK-II 3 TOTAL ENGAGEMENT 1,433,033 Total Posts - 2건 | Engagement per post – 716,516.5 프리메라 4 TOTAL ENGAGEMENT 898,748 Total Posts - 1건 | Engagement per post – 898,748.0 입생로랑 뷰티 5 TOTAL ENGAGEMENT 876,957 Total Posts - 39건 | Engagement per post – 22,486.1 에스티로더 6 TOTAL ENGAGEMENT 753,264 Total Posts - 7건 | Engagement per post – 107,609.1 7 TOTAL ENGAGEMENT 488,102 Total Posts - 3건 | Engagement per post – 162,700.7 빌리프 오휘 8 TOTAL ENGAGEMENT 2,696 Total Posts - 12건 | Engagement per post – 224.7 베네피트 9 TOTAL ENGAGEMENT 874 Total Posts - 2건 | Engagement per post – 437.0 크리니크 # of COMMENTS – 135 # of THUMBS UP – 2,935 # of VIEWS – 3,217,280 # of COMMENTS – 242 # of THUMBS UP – 958 # of VIEWS – 1,431,833 # of COMMENTS – 14 # of THUMBS UP – 526 # of VIEWS – 898,208 # of COMMENTS – 99 # of THUMBS UP – 2,119 # of VIEWS – 874,739 # of COMMENTS – 0 # of THUMBS UP – 41 # of VIEWS – 753,223 # of COMMENTS – 0 # of THUMBS UP – 13 # of VIEWS – 488,089 # of COMMENTS – 2 # of THUMBS UP – 18 # of VIEWS – 2,676 # of COMMENTS – 0 # of THUMBS UP – 9 # of VIEWS – 865 ※ ‘숨37’은 유투브 채널은 존재하나 2017년 들어 업로드 된 영상 없음
 17.  Top 3 Posts by Total Engagement 24시간이 모자란 탕웨이, 그녀의 무결점 피부 관리법은? - 피테라에센스1 2 3 SK-II Engagements 2,610,798 · Posted on 2017.6.15 · Post type - Video VIEWS – 2,610,267 COMMENTS - 34 THUMBS UP - 497 이시영의 Face the Wild, Face the Camera | SK-II 겨울 피부의 운명을 바꾸는 SK-II 피테라 에센스 Engagements 2,268,422 · Posted on 2017.2.28 · Post type - Video VIEWS – 2,267,938 COMMENTS - 12 THUMBS UP - 472 Engagements 2,241,471 · Posted on 2017.1.5 · Post type - Video VIEWS – 2,241,075 COMMENTS - 5 THUMBS UP - 391 SK-II SK-II
 18.  YouTube POST Ranking Top.3 YouTube THUMBS UP Ranking Top.3 YouTube COMMENT Ranking Top.3 YouTube VIEWS Ranking Top.3 1 Total Posts 39건 에스티로더 2 Total Posts 25건 헤라 3 Total Posts 14건 SK-II 1 Total Comments 292건 SK-II 2 프리메라 3 헤라 Total Comments 242건 Total Comments 135건 1 Total THUMBS UP 10,280건 SK-II 2 헤라 3 에스티로더 Total THUMBS UP 497건 Total THUMBS UP 278건 1 2 3 Total Views 1,078,995건 SK-II 헤라 프리메라 Total Views 869,786건 Total Views 260,554건
19.  WordCloud
 20.  WordCloud - Total SNS Top.3 Brands Period : 2017년 상반기 (2017.01-2017.06) * SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.
21.  Road Shop Cosmetic Brand
 22.  TOTAL SNS ENGAGEMENT RANKING
 23.  Total SNS Engagement Ranking 1st 2 3 4 5 6 7 8 9 10 10,226,294 Total Engagement 5,662,436 Total Engagement 4,133,228 Total Engagement 2,813,654 Total Engagement 2,473,034 Total Engagement 1,058,940 Total Engagement935,146 Total Engagement 638,550 Total Engagement116,435 Total Engagement ➢ 코스메틱산업 메이저 로드샵 브랜드 들의 Owned Media (한국 계정) Total Engagement 수치를 기준으로 작성된 순위 입니다. ➢ 대상 미디어 - Facebook - Instagram - YouTube ➢ 기간 - 2017.1-2017.6 (상반기) 11,570,327 Total Engagement
 24.  Total Engagement 가치 환산 Ranking ➢ 비용 환산 기준 / 환율 1,142.1원 적용하여 원화로 산출 ➢ SM2네트웍스 마케팅전략팀은 5년간 소셜 데이터 분석 연구 및 고객사의 주요 소셜미디어마케팅을 전개하는 기업의 분석 업무 협업 노하우를 바탕으로 주요 SNS 채널 Engagement 항목 별 Value를 개발 ➢ 주요채널 Value -Facebook - Like ($ 0.5), Share ($10), Comments ($ 1) -Instagram - Like ($ 0.5), View ($0.12), Comments ($ 1.5) -YouTube - Like ($0.5), View ($ 0.12), Comments ($ 2) Rank Brand Engagement 환산 가치 Engagement 수 1 이니스프리 ₩ 3,128,011,964 10,226,294 2 에뛰드하우스 ₩ 2,907,849,507 11,570,327 3 미샤 ₩ 2,276,686,421 5,662,436 4 스킨푸드 ₩ 823,337,766 2,473,034 5 더페이스샵 ₩ 772,338,135 4,133,228 6 토니모리 ₩ 605,069,550 2,813,654 7 에스쁘아 ₩ 414,197,801 1,058,940 8 네이처리퍼블릭 ₩ 331,803,509 638,550 9 더샘 ₩ 156,920,748 935,146 10 클리오 ₩ 63,144,676 116,435
 25.  FACEBOOK
 26.  Facebook Rank FACEBOOK TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT 2,359,476 Total Posts - 958건 | Engagement per post – 2,462.9 2 TOTAL ENGAGEMENT 658,838 Total Posts - 218건 | Engagement per post – 3,022.2 이니스프리 미샤 3 TOTAL ENGAGEMENT 502,846 Total Posts - 322건 | Engagement per post – 1,561.6 에뛰드 하우스 4 TOTAL ENGAGEMENT 298,202 Total Posts - 123건 | Engagement per post – 2,424.4 스킨푸드 5 TOTAL ENGAGEMENT 153,488 Total Posts - 86건 | Engagement per post – 1,784.7 더페이스샵 6 TOTAL ENGAGEMENT 117,729 Total Posts - 218건 | Engagement per post – 540.0 7 TOTAL ENGAGEMENT 107,550 Total Posts - 150건 | Engagement per post – 717.0 토니모리 에스쁘아 8 TOTAL ENGAGEMENT 62,604 Total Posts - 181건 | Engagement per post – 345.9 네이처 리퍼블릭 9 TOTAL ENGAGEMENT 14,170 Total Posts - 45건 | Engagement per post – 314.9 더샘 10 TOTAL ENGAGEMENT 5,812 Total Posts - 77건 | Engagement per post – 75.5 클리오 # of COMMENTS – 158,741 # of SHARE – 74,442 # of LIKES – 425,655 # of COMMENTS – 76,325 # of SHARE – 37,102 # of LIKES – 389,419 # of COMMENTS – 37,624 # of SHARE – 20,530 # of LIKES – 240,048 # of COMMENTS – 17,005 # of SHARE – 3,457 # of LIKES – 130,026 # of COMMENTS – 21,804 # of SHARE – 14,233 # of LIKES – 81,692 # of COMMENTS – 18,157 # of SHARE – 6,611 # of LIKES – 82,782 # of COMMENTS – 11,179 # of SHARE – 9,293 # of LIKES – 42,132 # of COMMENTS – 1,573 # of SHARE – 1,136 # of LIKES – 11,461 # of COMMENTS – 1,231 # of SHARE – 750 # of LIKES – 3,831 # of COMMENTS – 75,610 # of SHARE – 28,617 # of LIKES – 2,255,249
 27.  Top 3 Posts by Total Engagement 예쁜립 완성템 립펜슬_이탈프리즘 1 시/선/강/탈/ 립컬러♥ #미샤 #립펜슬_이탈프리즘 으로 완성하자!2 미샤 네일컬러 전품목 ★1+1★ (~5/7) 3 Engagements 84,912 · Posted on 2017.5.9 · Post type - Photo COMMENTS – 162 SHARE - 42 LIKES – 84,708 Engagements 100,704 · Posted on 2017.5.20 · Post type - Photo COMMENTS – 61 SHARE – 52 LIKES – 100,591 미샤 미샤 미샤 Engagements 72,383 · Posted on 2017.5.3 · Post type - Photo COMMENTS – 126 SHARE - 130 LIKES – 72,127
 28.  Facebook POST Ranking Top.3 Facebook LIKE Ranking Top.3 Facebook COMMENT Ranking Top.3 Facebook SHARE Ranking Top.3 1 Total Posts 958건 미샤 2 Total Posts 322건 에뛰드하우스 3 Total Posts 218건 이니스프리 1 Total Likes 2,255,249건 2 Total Likes 425,655건 이니스프리 3 Total Likes 389,419건 에뛰드하우스 1 2 3 1 Total Shares 74,442건 이니스프리 2 Total Shares 37,102건 에뛰드하우스 3 Total Shares 28,617건 미샤 Total Comments 158,741건 이니스프리 Total Comments 76,325건 에뛰드하우스 Total Comments 75,610건 미샤 미샤
29.  INSTAGRAM
 30.  Instagram Rank 1 TOTAL ENGAGEMENT # of COMMENTS – 1,3013 # of LIKES – 1,441,064 1,454,077 Total Posts - 237건 | Engagement per post – 6,135.3 2 TOTAL ENGAGEMENT 1,201,949 Total Posts - 212건 | Engagement per post – 5,669.6 이니스프리 에뛰드 하우스 3 TOTAL ENGAGEMENT 278,040 Total Posts - 197건 | Engagement per post – 1,411.4 미샤 4 TOTAL ENGAGEMENT 250,699 Total Posts - 132건 | Engagement per post – 1,899.2 스킨푸드 6 TOTAL ENGAGEMENT # of COMMENTS – 1,634 # of LIKES – 201,183 202,817 Total Posts - 124건 | Engagement per post – 1,635.6 7 TOTAL ENGAGEMENT # of COMMENTS – 2,070 # of LIKES – 109,734 111,804 Total Posts - 59건 | Engagement per post – 1,895.0 더페이스샵 토니모리 8 TOTAL ENGAGEMENT # of COMMENTS – 2,230 # of LIKES – 109,003 111,233 Total Posts – 126건 | Engagement per post – 882.8 에스쁘아 9 TOTAL ENGAGEMENT # of COMMENTS – 3,207 # of LIKES – 70,623 73,830 Total Posts - 150건 | Engagement per post – 492.2 클리오 # of COMMENTS – 2,958 # of LIKES – 1,198,991 # of COMMENTS – 1,127 # of LIKES – 276,913 # of COMMENTS – 1,506 # of LIKES – 249,193 Instagram TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 5 TOTAL ENGAGEMENT 241,411 Total Posts - 146건 | Engagement per post – 1,653.5 네이처 리퍼블릭 10 TOTAL ENGAGEMENT # of COMMENTS - 122 # of LIKES – 15,238 15,360 Total Posts - 38건 | Engagement per post – 404.2 더샘 # of COMMENTS – 3,465 # of LIKES – 237,946
 31.  Top 3 Posts by Total Engagement 에뛰드하우스 명동점 플래그십스토어 오픈! 1 플레이컬러아이즈 #체리블라썸 #벚꽃메크업 2 픽스앤픽스프라이머 공들인 메이크업 절.대.지.속 3 Engagements 17,613 COMMENTS - 201 LIKES – 17,412 · Posted on 2017.4.6 · Post type - Photo Engagements 15,978 COMMENTS - 98 LIKES – 15,880 · Posted on 2017.1.30 · Post type - Photo 에뛰드하우스 에뛰드하우스 에뛰드하우스 Engagements 19,754 COMMENTS - 289 LIKES – 19,465 · Posted on 2017.4.29 · Post type - Photo
 32.  Instagram POST Ranking Top.3 Instagram LIKE Ranking Top.3Instagram COMMENT Ranking Top.3 1 Total Posts 237건 에뛰드하우스 2 Total Posts 212건 이니스프리 3 Total Posts 197건 미샤 1 Total Comments 13,013건 에뛰드하우스 2 네이처 리퍼블릭 3 클리오 Total Comments 3,465건 Total Comments 3,207건 1 Total Likes 422,439건 에뛰드하우스 2 이니스프리 3 미샤 Total Likes 120,529건 Total Likes 97,927건
33.  YouTube
 34.  YouTube Rank YouTube TOP ENGAGEMENT RANKING Period : 2017년 상반기 (2017.01-2017.06) 1 TOTAL ENGAGEMENT # of COMMENTS – 1,537 # of THUMBS UP – 19,608 # of VIEWS – 9,592,259 9,613,404 Total Posts - 77건 | Engagement per post – 124,849.4 2 TOTAL ENGAGEMENT 8,365,507 Total Posts - 55건 | Engagement per post – 152,100.1 이니스프리 에뛰드 하우스 3 TOTAL ENGAGEMENT 3,867,936 Total Posts - 8건 | Engagement per post – 483,492.0 더페이스샵 4 TOTAL ENGAGEMENT 3,024,920 Total Posts - 56건 | Engagement per post – 54,016.4 미샤 5 TOTAL ENGAGEMENT 2,503,287 Total Posts - 57건 | Engagement per post – 43,917.3 토니모리 6 TOTAL ENGAGEMENT 1,924,133 Total Posts - 54건 | Engagement per post – 35,632.1 7 TOTAL ENGAGEMENT 905,616 Total Posts - 13건 | Engagement per post – 69,662.8 더샘 스킨푸드 8 TOTAL ENGAGEMENT 829,978 Total Posts - 74건 | Engagement per post – 11,215.9 에스쁘아 9 TOTAL ENGAGEMENT 334,535 Total Posts - 36건 | Engagement per post – 9,292.6 네이처 리퍼블릭 # of COMMENTS – 3,475 # of THUMBS UP – 22,395 # of VIEWS – 8,339,637 # of COMMENTS – 2,187 # of THUMBS UP – 9,000 # of VIEWS – 3,856,749 # of COMMENTS – 169 # of THUMBS UP – 1,478 # of VIEWS – 3,023,273 # of COMMENTS – 137 # of THUMBS UP – 1,143 # of VIEWS – 2,502,007 # of COMMENTS – 22 # of THUMBS UP – 414 # of VIEWS – 1,923,697 # of COMMENTS – 282 # of THUMBS UP – 4,545 # of VIEWS – 900,789 # of COMMENTS – 34 # of THUMBS UP – 462 # of VIEWS – 829,482 # of COMMENTS – 81 # of THUMBS UP – 2,312 # of VIEWS – 332,142 10 TOTAL ENGAGEMENT 36,793 Total Posts - 16건 | Engagement per post – 2,299.6 클리오 # of COMMENTS – 16 # of THUMBS UP – 196 # of VIEWS – 36,581
 35.  Top 3 Posts by Total Engagement 무너짐 없이 하루종일 화사하게 FIX하세요! (feat. 크리스탈)1 2 3 에뛰드하우스 Engagements 3,200,105 · Posted on 2017.1.24 · Post type - Video VIEWS – 3,197,997 COMMENTS - 176 THUMBS UP – 1,932 [미샤] 글램 에나멜 틴트 다음은 무엇을 씹는 소리일까요? Engagements 2,711,346 · Posted on 2017.3.6 · Post type - Video VIEWS – 2,711,295 COMMENTS - 17 THUMBS UP - 34 Engagements 2,233,747 · Posted on 2017.5.24 · Post type - Video VIEWS – 2,223,132 COMMENTS – 2,101 THUMBS UP – 8,514 미샤 더페이스샵
36.  YouTube POST Ranking Top.3 YouTube THUMBS UP Ranking Top.3 YouTube COMMENT Ranking Top.3 YouTube VIEWS Ranking Top.3 1 Total Posts 77건 에뛰드하우스 2 Total Posts 74건 에스쁘아 3 Total Posts 57건 토니모리 1 Total Comments 3,475건 이니스프리 2 더페이스샵 3 에뛰드하우스 Total Comments 2,187건 Total Comments 1,537건 1 Total THUMBS UP 22,395건 이니스프리 2 에뛰드하우스 3 더페이스샵 Total THUMBS UP 19,608건 Total THUMBS UP 9,000건 1 2 3 Total Views 9,592,259건 에뛰드하우스 이니스프리 더페이스샵 Total Views 8,339,637건 Total Views 3,856,749건
37.  WordCloud
 38.  WordCloud - Total SNS Top.3 Brands Period : 2017년 상반기 (2017.01-2017.06) * SNS ENGAGEMENT 상위 Top.3 브랜드의 Branded Posts로 구성된 워드클라우드 입니다.
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