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Apple Watch: Everything You Need To Know As A Marketer from Inlight

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1. APPLE WATCH: “EVERYTHING YOU NEED TO KNOW AS MARKETER”

2. Apple Watch: What you need to know The purpose of this presentation is to provide you with an overview of the Apple Watch and present information that will help you decide whether it should be part of your 2015 mobile strategy. We’ll cover core watch features, the WatchKit developer API and key questions to think about before deciding to build an Apple Watch application.

3. Introduction Every aspect of Apple Watch is designed for precisely when you use it and where you wear it — on your wrist. Each interaction is quick and light. Straight from the watch face, the Glances feature gives you real-time views of the information you check most often, like the weather, stock quotes, upcoming calendar events and more. Apple Watch notifications take on a whole new feel because they discreetly come straight to your wrist. And they’re designed to let you address or dismiss them just as subtly.

4. Apple Watch: Features • A wide range of watch styles available • Taptic Engine gently taps skin for notifications • Inbuilt fitness and health tracking • Native apps such as calendar, maps, music, passbook and more • Glances condense the most relevant information from apps into a scannable format • Actionable notifications tailored to the watch • WatchKit tools for developing apps Key features:

5. Apple Watch: Features

6. Extend your app with WatchKit WatchKit provides three opportunities to extend your iPhone app to Apple Watch: WatchKit Apps. Your app on Apple Watch contains a full user interface. Users can launch, control, and interact with your app in ways unique to Apple Watch. Glances. You can provide users with timely read-only information that they care about with a Glance — a quick and lightweight view of your app. Actionable Notifications. Actionable notifications built and designed with WatchKit let users take action right from their wrists.

7. Apple Watch themes “A WatchKit app complements your iOS app; it does not replace it. If you measure interactions with your iOS app in minutes, you can expect interactions with your WatchKit app to be measured in seconds. So interactions need to be brief and interfaces need to be simple.”

8. Apple Watch themes PERSONAL: Because Apple Watch is designed to be worn, its UI is attuned to the wearer’s presence. A raise of the wrist shows the time and new alerts. Digital Touch— particularly with its Heartbeat and Sketch features—enables new types of communication that are incredibly personal. An accelerometer and heart rate sensor provide personalised information about the wearer’s activity from day to day. It’s important to be mindful of this connection as you design apps for Apple Watch.

9. Apple Watch themes HOLISTIC: Apple Watch was designed to blur the boundaries between physical object and software. The Digital Crown is a finely tuned hardware control that enables nuanced software navigation. The Taptic Engine produces subtle, physical feedback associated with alerts and onscreen interaction. And Force Touch—a physical gesture interpreted by hardware—reveals a new dimension of contextual software controls. Even the physical border of the Retina display has been considered, resulting in edge-to-edge UI design that effectively renders that border invisible. Thoughtful app design should contribute to this experience of hardware and software feeling indistinguishable.

10. Apple Watch themes LIGHTWEIGHT: Apps on Apple Watch are designed for quick, lightweight interactions that make the most of the display size and its position on the wrist. Information is accessible and dismissible quickly and easily, for both privacy and usability. The notification Short Look, for example, is designed to provide a minimal alert, only revealing more information if the wearer remains engaged. And Glances provide information from apps in an easy-to-access, swipe-able interface. Apps designed for Apple Watch should respect the context in which the wearer experiences them: briefly, frequently, and on a small display.

11. App anatomy Apple Watch must be paired with the user’s iPhone for your app to run. WatchKit supports two different navigation methods: Hierarchical. This style matches the navigation style in iOS and is best suited for apps with hierarchical information. In a hierarchical app, users navigate by making one choice per screen until they reach their destination. To navigate to another destination, users must retrace some or all of their steps and make different choices. A hierarchical model is typically better than a flat, paginated navigation model for more complex app interactions. Page-based. A paginated interface lets the user navigate between pages of content by swiping horizontally. A page-based interface is best suited for apps with simple data models where the data on each page is not directly tied to the data on the other pages. A dot indicator at the bottom of each page shows the user’s place in the set. Keep the total number of pages as small as possible to simplify navigation.

12. App anatomy Hierarchical structure: Page-based structure:

13. User interactions Action-based events. The single tap gesture is the primary way that users interact with your app. Table rows, buttons, switches, and other controls are all operated by tapping on them. These taps are then reported to the code in your WatchKit extension. Gestures. The system handles all gestures on your behalf, using them to implement standard behaviours: • Vertical swipes scroll the current screen. • Horizontal swipes display the previous or next page in a page-based interface. • Left edge swipes navigate back to the parent interface controller. • Taps indicate selection or interaction. Taps are handled by the system and reported to your WatchKit extension’s action methods.

14. User interactions Force Touch. A small screen can accommodate only so many controls. That’s why Apple Watch introduces an entirely new interaction model: Force Touch. As well as sensing touch, the Retina display also detects the amount of force applied by the user’s finger. When this combination of touch and force is detected, the system displays the context menu (if any) associated with the current screen. Apps use this menu to display actions relevant to the current content. The Digital Crown. Designed for finely tuned, accelerated scrolling—without obstructing the Apple Watch display—the Digital Crown makes it easy for the user to scroll through longer pages. Third-party apps can use the Digital Crown only to enable scrolling.

15. Glances Viewed together, Glances are a browsable collection of timely and contextually relevant moments from the wearer’s favorited apps. Individually, a Glance is a quick view of your app’s most important content.

16. Glances Glances are: • Template-based. There are separate templates for the upper and lower portions of the Glance screen. Use Xcode to pick the templates you want and then design your content accordingly. • Not scrollable. All content must fit on a single screen. • Associated with a single action. Tapping anywhere on a Glance opens the app to the appropriate screen. • Optional. Not all apps need a Glance, and users select which Glances to display. Glances can deep link into their corresponding app. Glances use of Handoff to inform their app extension what the Glance was displaying when the user tapped it. Glances must provide useful content to the user. Do not provide a Glance simply to facilitate the launching of your app.

17. Notifications Notifications facilitate quick, lightweight interactions for local and remote notifications. These interactions occur in two stages, which are managed using the Short Look and Long Look interfaces. The Short Look interface appears when a notification first arrives and needs to be presented to the user. It provides a discreet, minimal amount of information. If the wearer lowers their wrist, the Short Look interface disappears. The Long Look interface appears when the wearer’s wrist remains raised or when the user taps the Short Look interface. It provides more detailed information and more functionality. Be sensitive to the frequency with which you send notifications to users or they will delete your app.

18. Short look notifications Short Looks let the user know which app received a notification and are visible only briefly. The Short Look interface is template-based and contains the app name, app icon, and the title string from the accompanying notification. The system displays the app name using the app’s key colour.

19. Long look notifications For custom Long Look interfaces, apps must provide a static interface and may optionally provide a dynamic interface. The dynamic interface is more configurable than the static interface but both display the same notification type using your graphics and branding. Long look notifications can display up to four custom action buttons. Apple Watch leverages the interactive notifications registered by your iOS app to display action buttons in the Long Look interface. These action buttons are displayed automatically based on the notification’s category. The Dismiss button is always present. This button is in addition to the four action buttons you provide.

20. Should I build for Apple Watch? Here’s some questions to consider before building an Apple Watch app extension: • Do you already have an iPhone app? If you don’t you’ll need to build one first • Could your app benefit from a smart display extension for your iPhone app • What valuable actions could the user take via a watch that would enhance the overall experience of the iPhone app? These actions shouldn’t take more than a tap or two to complete given the context in which they will be used • What are the highest priority tasks that a user might want to complete via a watch rather than taking out their iPhone? Given the limited UI and input methods there is no point trying to recreate your entire iPhone app features on a watch • Given that space is limited on the watch, how can you leverage glances and notifications to deliver information to your users and receive inputs back. Think of the watch app as a ‘nano app’ for your iPhone.

21. Thank you.