[정보] Aws use cases for glo글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트

Aws use cases for glo글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 관련 자료입니다.

내용 참고 하시기 바랍니다.

 

 

Aws use cases for glo글로벌 미디어 고객사의 AWS 활용 사례-워싱턴 포스트 ::지정아::AWS Summit Seoul 2018bal media clients jungah ji from Amazon Web Services Korea

 

1. © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. 지정아 매니저 글로벌 미디어 고객사의 AWS 활용사례 ‘워싱턴 포스트’ 데이터 사이언스 & 인공지능 총괄/ 워싱턴 포스트 어카운트 매니저/ 아마존 웹서비스 한의홍 (Sam Han)
 2.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. 디지털시대, 위협받는 종이신문 0 10 20 30 40 50 60 70 1996 2000 2004 2008 2012 2017 69.3% 59.8% 48.3% 36.8% 24.7% 9.9% 59.4% (1996 ~ 2017)
 3.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. 변화를 이끈 요소들 인터넷 기술의 변화 미디어소비패턴의 변화 새로운 기술은 새로운 경험을 가져옵니다 인터넷은 일상입니다. 1 2 3 1. 코드커팅 (Code-Cutting) 2. 주문형 비디오 (On-demand) 3. 모바일 광고시장 확대 4. 시장의 글로벌화
4.  변화하는 시장에서는 새로운 전략이 필요합니다 • 시각화…? • 개인화…? • 컨텐츠에 집중…? • 모바일…? • 글로벌 서비스…? 1. 미디어 R&D 2. 신기술 접목 (AI, VR, IoT, 빅데이터) 3. 뉴스 노출 알고리즘 고도화 4. 방송에 준하는 CMS …… 디지털 멀티미디어 사용자 편집자 콘텐츠 인식 기술 사용자 행동 실험 비용 최소화, 반복적인 실험 작은 프로젝트를 큰 규모로! 빅데이터/ 머신러닝 모바일/ 미디어프로세싱 AI (인공지능), VR (가상현실), IoT…
5.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. AWS와 함께 변화에 적응하는 글로벌 미디어 기업들 • 양질의, 많은 콘텐츠 생산 • 추천엔진 (빅데이터) • 미디어 공급채널 • Unbundling / Skinny Bundles “시청하는 영상의 75% 이상이 빅데이터 추천에서 비롯됩니다“ “넷플릭스를 벤치마크하여, 사용자들의 시청데이터를 기반으로 새로운 쇼들을 제안합니다“ 연간 컨텐트 투자 비용 ($B) ‘2018년 가장 혁신적인 미디어사로 선정＇
6.  1. Clarity of ambition 2. A technology company 3. Truly Digital First 4. Expansion of editorial resources 5. Metrics at the centre of the editorial process 6. Clear Editorial Direction 7. A strong innovation culture 8. Building content networks 9. Fully multi-media 10. Clear management structures and processes 워싱턴 포스트의 혁신 테넌트 “The Washington Post recorded 80.7 million visitors, 1 billion page views in May 2017”
7.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. 워싱턴 포스트의 디지털 혁신 엔지니어링 디렉터, 데이터 사이언스 & 인공지능 워싱턴 포스트 한의홍 (Sam Han)
 8.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.
 9.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.
 10.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.
 11.  Title Text Body Level One
 12.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. 63 Pulitzer Prizes Most Innovative Media Company 2018 WAN-IFRA’s Digital Media Awards 2017 Hottest Digital Publication in News 2017
 13.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Why Did The Post Adopt AWS? • Cloud had “come of age” and need to be rapidly adopted • Pivot from a “buy” IT department to a “build” technology company • DevOps model where individual teams were given ownership and responsibility • Scalability and performance during heavy traffic days (e.g., elections, hearings, breaking news)
 14.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Journey • Use AWS for all new products/services/tools/projects • Incremental adoption grew to about $500K per year usage • Migrate existing tools to AWS or replace them with new tools on AWS • Offer our tools as service on AWS to other media companies => Arc Publishing • Collaboration with AWS AI team and early adoption of AI/ML tools
 15.  Arc The Platform for Digital Innovation
 16.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. REVENUE (Subscriptions) ELLIPSIS (editor) ANGLERFIS H (photos) GOLDFIS H (videos) REVENUE (Subscriptions) REVENUE (Subscriptions) WEBSKED (news planning & workflow management) THE ARC ECOSYSTEM An end-to-end, hosted suite of interconnected tools hand-picked by publishers to meet your needs Arc Publishing
 17.  Bandito Clavis Coral Darwin Heliograf ARTICLESVIDEOSUBSCRIPTIONS PHOTO AUDIO NEWSLETTERSHOMEPAGE Ellipsis WebSked Goldfish Lionfish Anglerfish Carta Revere PageBuilder ADVERTISINGALERTS Zeus FlexPlay PostPulse In Context Re-Engage Distrib uted Platfor ms Arc I/O Acquisition Identity Lagoon Meter
 18.  Bandito Clavis Coral Darwin Heliograf ARTICLESVIDEOSUBSCRIPTIONS PHOTO AUDIO NEWSLETTERSHOMEPAGE Ellipsis WebSked Goldfish Lionfish Anglerfish Carta Revere PageBuilder ADVERTISINGALERTS Zeus FlexPlay PostPul se Distribut ed Platform s Arc I/O Acquisition Identity Lagoon Meter / Powered by Arc
 19.  ModBot First Place - Excellence in Use of Artificial Intelligence Heliograf First Place - Excellence in Use of Bots 7th Big Data & AI for Media Conference, 2018
 20.  Title Text Body Level One
 21.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Metadata Features Contextual Features Temporal Features Social Features TRAINING DATA Regression Model Clicks @24 hours after publication Virality Model Building Multiple Linear Regression Lasso Regression Ridge Regression Tree Regression
 22.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Popularity Forecast Slack Room The “Virality Oracle” Bot
 23.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. PostPulse The Recommendation Engine for Your Target Audience Aggregate all of the assets relevant to your campaign Curate and filter assets using Clavis and article popularity Deliver a tailored personalized experience to the right user, in the right place, at the right time across mobile, desktop and tablet
 24.  • Measures the quality of comments automatically • Reduce the number of comments that need to be reviewed by human moderators • Maintain a high quality online comment section ModBot Automatic Content Moderation
 25.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. How ModBot works CLASSIFIER Not filtered Comment Filtered score = 1.0 Predicted score (0.0, 1.0) 1.0 0.0 Delete Approve ModBot Icons by Freepik 1 million comments per month SCORE PRE-FILTER
 26.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. How ModBot works 1.0 0.0 Delete Approve Now f*ck off all the rest of you lazy b*star*s … … I agree with the reliever suggestion; this left handed right handed nonsense is slowing down the game … … Fans would be more engaged in watching that attempt, and pitchers would stop throwing to first nine or ten times for one runner. A B A B ModBot
 27.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. How ModBot Was Trained Learn from data • Offensive words • URL links • Special Symbols • Comment length • … ... Hey you stupid idiot, that is called mainstream media. Damn you are too dumb to realize and too stupid to change. ? :) ==== Watch and Download HD Quality ==== :) ? ☛ http://4k.useehd.us/movie/155/the-dark- knight.html ☛ http://4k.useehd.us/movie/680/pulp- fiction.html. I agree with this piece. The points made were fair, and overall made me appreciate Gorsuch a bit more. … … Good morning, As a Brit and marginal “remain” voter, I‘m sanguine about this situation. From a business perspective, … … Train Predict Natural language processing Machine learning Training data: Over 60,000 Comments Data validation: Comment Team Lead … … ModBot What low life. Stupid, idiotic people. Interesting article with a lot of research. what I read , that is hopeful for people with the stated special situations … …
28.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Now f*ck off all the rest of you lazy b*star*s … … How ModBot works in production Thresholds 0.8 … Human review Automatically approve Automatically delete You are a trumptard. Do whatever you want to do. no one cares. I am sick to death of seeing these liars be given a platform on TV news. I live right by the mosque/FP and when my alarm went off this morning so I could get ready to go run in the park before it got too hot, I saw the WaPo alert … … Love to all my fellow Londoners. I've coached soccer for about 14 years total … … and in watching him ref, I've gained even more respect for those that do it … … thank you for your time and sacrifice for the kids!! Logic, where are you getting your facts? you are making up things. ……… 0.2 You're a troll, right? Trump is too worried about getting canned. He is an idiot.
 29.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. ModBot Recommends Feature Score [0.0, 1.0]Comment Relatedness If the comment is highly related to the article, it’s more likely to be good comment Commenter ProfileA commenters’ historical commenting behavior can be a signal for his/her comments’ quality. Comment Quality The quality of a comment matters. If a comment shows signs of violating online discussion policy, it hardly can be a featured comment. Comment Length A comment with a proper length can be a good sign. We calculate the distance of a comment’s length to a desirable length.
 30.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. ModBot Recommends As someone who has served in prior Republican administrations in the national security field, I am appalled that Mr. Kushner has been afforded any access to classified information. Those of us working for our country felt it our duty and privilege to avoid even the appearance of conflicts. All of my assets were placed into a blind trust, sold and converted into other securities, the identity and nature of which I did not know until the day I returned to the private sector: a less wealthy person, by the way. This foolishness needs to end, the White House returned to normalcy instead of propinquity, and Mr. Kushner released to the private sector to work out and pay off his debts. Relatedne ssHigh Profile High Quality High Length Medium Feature Score 0.71 *THIS* is why there is a comprehensive background check process in place. When I was a young, new attorney with the federal government and applying for a security clearance for the first time, I thought the questions on the SF-86 were silly: "do you have foreign property?," "have you had contact with anyone in a foreign government?," etc. I, as a non-billionaire with zero foreign interests, could not understand why I repeatedly had to answer these questions under threat of perjury. Now, I understand. What I DON'T understand is how Jared has even MINIMAL clearance - all access needs to be revoked immediately, and he needs to be escorted out of the White House. That's how it would go down for me or any of my colleagues. Relatedne ssHigh Profile High Quality High Length Medium Feature Score 0.71 Say, did you know that Hillary Clinton had an email server? I will never stop reminding you Trump fanboys just how stupid and insane it was to elect this monstrosity of an administration. Relatedne ssLow Profile Low Quality Medium Length Low Feature Score 0.25 7326 Comments
 31.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. What’s next for ModBot ModBot Icon by Freepik Site-wide Comments 50% The Coral Project Automatically Approve / Delete Automatically Recommend • Find better solution for data issue • Explore models to improve performance ModBot Moderates • Integrate with the newsroom workflow • Improve models by feature engineering and better training ModBot Recommends
 32.  Title Text Body Level One
 33.  Title Text Body Level One
 34.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved.
 35.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. Before polls close As results come in Race is called
 36.  NFL Player Card
 37.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. High School Football
 38.  © 2018, Amazon Web Services, Inc. or Its Affiliates. All rights reserved. WaPo & AWS AI Collaboration 1) Article Keyword Extraction – Comprehend 2) Video Recommendation – ReKognition 3) Machine Learning Infrastructure  Deep Learning – MXNet  Machine Learning Framework - SageMaker
 39.  감사합니다