Digital 2020 Global Digital Overview (January 2020) v01

Digital 2020 Global Digital Overview (January 2020) v01 from DataReportal

Digital 2020 Global Digital Overview (January 2020) v01

1. GLOBAL DIGITAL OVERVIEW ESSENTIAL INSIGHTS INTO HOW PEOPLE AROUND THE WORLD USE THE INTERNET, MOBILE DEVICES, SOCIAL MEDIA, AND ECOMMERCE DIGITAL2020
2. SIMON KEMP CEO, KEPIOS REPORT AUTHOR As we start a new decade, it’s increasingly clear that digital, mobile, and social media have become an indispensable part of everyday life for people all over the world. This latest edition in our ongoing series of Global Digital Reports reveals that more than 4.5 billion people across the globe now use the internet, while social media users have passed the 3.8 billion mark. Nearly 60 percent of the world’s population is already online, and the latest trends suggest that more than half of the world’s total population will use social media by the middle of this year. Some important challenges remain, however, and there’s still work to do to ensure that everyone around the world has fair and equal access to life-changing digital connectivity. In particular, roughly 40 percent of the world’s population remains ‘unconnected’ to the internet, with the latest data indicating that women are more likely to be ‘unconnected’ compared to men. The gender gap is particularly apparent in Southern Asia, where men are three times more likely to use social media compared to women, providing a meaningful reference for the gender gap in the region’s broader internet use. However, almost 300 million people came online for the first time over the past 12 months, with the majority of those new users living in developing economies. The internet is also playing an ever more important role in our lives. With the world’s internet users spending an average of 6 hours and 43 minutes online each day, the typical user now spends more than 40 percent of their waking life using the internet, and humanity will spend a combined total of 1.25 billion years using the internet during 2020. Mobile devices will account for more than half of all the time we spend online this year, but most internet users still use a combination of mobiles and computers to access the internet. When it comes to mobile activities, apps now account for more than 90 percent of our total time spent. The data also reveal that we’re using apps in an increasingly varied range of everyday activities, but social media still accounts for half of all the time we spend using mobile devices. On average, the world’s internet users spend 2 hours and 24 minutes using social media across all devices each day, accounting for more than one-third of our total internet time. We’ve added a variety of new data points to this year’s reports compared to previous editions, including a closer look at some of the world’s most popular social media platforms, and the growth of important categories like Smart Home, Ride Hailing, and Digital Advertising. However, the report you’re reading now is just a collection of the global headlines; if you’d like to dig deeper into the data on a country-by-country basis, the links on the next two slides should help you find what you need. But with that, let’s get stuck into the numbers. Here’s to another year of impressive digital milestones! DIGITAL IN 2020: NEW DECADE, NEW MILESTONES
3. DIGITAL2020 ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL YEARBOOK CLICK HERE TO READ OUR DIGITAL 2020 GLOBAL DIGITAL YEARBOOK, WITH ESSENTIAL HEADLINE DATA FOR EVERY COUNTRY IN THE WORLD
4. GLOBAL OVERVIEW BOTSWANA DJIBOUTI GUINEA LESOTHO NEPAL ST. KITTS & NEVIS TAJIKISTAN DIGITAL YEARBOOK BRAZIL DOMINICA GUINEA-BISSAU LIBERIA NETHERLANDS ST. LUCIA TANZANIA ABKHAZIA BRITISH VIRGIN IS. DOMINICAN REP. GUYANA LIBYA NEW CALEDONIA ST. MARTIN THAILAND AFGHANISTAN BRUNEI ECUADOR HAITI LIECHTENSTEIN NEW ZEALAND ST. PIERRE & MIQUELON TIMOR-LESTE ÅLAND IS. BULGARIA EGYPT HONDURAS LITHUANIA NICARAGUA ST. VINCENT & THE GRENADINES TOGO ALBANIA BURKINA FASO EL SALVADOR HONG KONG LUXEMBOURG NIGER SAMOA TOKELAU ALGERIA BURUNDI EQUATORIAL GUINEA HUNGARY MACAU NIGERIA SAN MARINO TONGA AMERICAN SAMOA CABO VERDE ERITREA ICELAND NORTH MACEDONIA NIUE SÃO TOMÉ & PRÍNCIPE TRANSNISTRIA ANDORRA CAMBODIA ESTONIA INDIA MADAGASCAR NORFOLK IS. SAUDI ARABIA TRINIDAD & TOBAGO ANGOLA CAMEROON ESWATINI INDONESIA MALAWI NORTHERN MARIANA IS. SENEGAL TUNISIA ANGUILLA CANADA ETHIOPIA IRAN MALAYSIA NORWAY SERBIA TURKEY ANTIGUA & BARBUDA CAYMAN IS. FALKLAND IS. IRAQ MALDIVES OMAN SEYCHELLES TURKMENISTAN ARGENTINA CENTRAL AFRICAN REP. FAROE IS. IRELAND MALI PAKISTAN SIERRA LEONE TURKS & CAICOS IS. ARMENIA CHAD FIJI ISLE OF MAN MALTA PALAU SINGAPORE TUVALU ARUBA CHILE FINLAND ISRAEL MARSHALL IS. PALESTINE ST. MAARTEN UGANDA AUSTRALIA CHINA FRANCE ITALY MARTINIQUE PANAMA SLOVAKIA UKRAINE AUSTRIA CHRISTMAS IS. FRENCH GUIANA JAMAICA MAURITANIA PAPUA NEW GUINEA SLOVENIA U.A.E. AZERBAIJAN COCOS (KEELING) IS. FRENCH POLYNESIA JAPAN MAURITIUS PARAGUAY SOLOMON IS. U.K. BAHAMAS COLOMBIA GABON JERSEY MAYOTTE PERU SOMALIA U.S.A. BAHRAIN COMOROS GAMBIA JORDAN MEXICO PHILIPPINES SOUTH AFRICA U.S. VIRGIN IS. BANGLADESH DEM. REP. OF CONGO GEORGIA KAZAKHSTAN MICRONESIA PITCAIRN IS. SOUTH SUDAN URUGUAY BARBADOS REP. OF CONGO GERMANY KENYA MOLDOVA POLAND SPAIN UZBEKISTAN BELARUS COOK IS. GHANA KIRIBATI MONACO PORTUGAL SRI LANKA VANUATU BELGIUM COSTA RICA GIBRALTAR NORTH KOREA MONGOLIA PUERTO RICO SUDAN VATICAN BELIZE CÔTE D’IVOIRE GREECE SOUTH KOREA MONTENEGRO QATAR SURINAME VENEZUELA BENIN CROATIA GREENLAND KOSOVO MONTSERRAT RÉUNION SVALBARD & JAN MAYEN VIETNAM BERMUDA CUBA GRENADA KUWAIT MOROCCO ROMANIA SWAZILAND WALLIS & FUTUNA BHUTAN CURAÇAO GUADELOUPE KYRGYZSTAN MOZAMBIQUE RUSSIAN FEDERATION SWEDEN WESTERN SAHARA BOLIVIA CYPRUS GUAM LAOS MYANMAR RWANDA SWITZERLAND YEMEN BONAIRE, ST. EUSTATIUS & SABA CZECH REP. GUATEMALA LATVIA NAMIBIA ST. BARTHÉLEMY SYRIA ZAMBIA BOSNIA & HERZEGOVINA DENMARK GUERNSEY LEBANON NAURU ST. HELENA TAIWAN ZIMBABWE CLICK THE LINKS BELOW TO ACCESS OUR FULL SUITE OF GLOBAL DIGITAL REPORTS
5. ! Changes to data sources, underlying data, and reporting methodologies mean that various figures in this report will not be comparable to similar figures that we published in previous Global Digital Reports. Wherever such changes affect data in this report, we have included a  COMPARABILITY ADVISORY in the footnotes of each relevant slide. These changes relate to either (1) a source change, where we have substantially changed the data sources that we use to inform data points; or (2) a base change, where either we or our data providers have made material changes to the ways in which we and / or they collect and / or report underlying data. Wherever such changes occur, we have also endeavoured to re-base the historical data we use for annual or quarterly growth figures, but where we have been unable to re-base historical data, we have included an advisory in the footnotes of each relevant slide. Please see the complete list of data sources at the end of this report for further details. IMPORTANT NOTES ON CHANGES TO DATA
6. 2020 GLOBAL HEADLINES
7. 8 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: PENETRATION: PENETRATION: PENETRATION: TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 7.75 5.19 4.54 3.80 BILLION BILLION BILLION BILLION 55% 67% 59% 49% DIGITAL AROUND THE WORLD IN 2020 THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND MOBILE, INTERNET, AND SOCIAL MEDIA USE
8. 9 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 TOTAL POPULATION UNIQUE MOBILE PHONE USERS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +1.1% +2.4% +7.0% +9.2% +82 MILLION +124 MILLION +298 MILLION +321 MILLION GLOBAL DIGITAL GROWTH THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION
9. 10 In the wake of increased mental health awareness, people are taking a more measured approach to their digital consumption. They don’t want to be cut off from the internet. They just want a better relationship with it – it’s why Instagram removed public likes. In 2020, brands will support consumers in creating and enforcing healthier digital habits SOCIAL SELF-CARE Historically, the internet has been exempt from the rules and restrictions of the physical world. But this culture of lawlessness has led to all kinds of negative IRL implications. As a result, platforms and authorities are creating new rules and laws to help mitigate some of the damage. In 2020, brands will need to adapt to a new range of rules and restraints in digital spaces REGULATED SPACES Misinformation has reached new heights. Rising cynicism around the role of digital in political communications, accompanied by deepfakes being used by meme admins, artists and extremists to feed misinformation, is leaving people feeling disassociated from truth and clarity. In 2020, brands will be rewarded for championing transparency in the name of the greater social good REALITY ANXIETY SHIFTS IMPACTING THE ROLE OF DIGITAL IN OUR LIVES WE ARE SOCIAL’S PERSPECTIVE: DIGITAL IN 2020
10. 11 From the arrival of 5G to the loud demands of voice, it’s easy to get lost in the ever-shifting landscape of digital. To build a strong, customer-centered strategy for 2020 and beyond, keep your focus on these universal customer needs that won’t change: confidence, connection, and convenience. Click here for more Hootsuite insights into the Future of Customer Engagement. 53% of all global consumers see employees as the most credible source for learning about companies, making genuine internal voices a critical force for building external trust. Businesses must embrace the inextricable link between employees and customer experience, building strong internal cultures and activating employees as beacons of customer trust. BUILDING CONFIDENCE ENABLING CONVENIENCE The data is clear: customers want less corporate content and more meaningful connections on social. While the rise of private channels is undeniable, public channels also remain key for brand discovery. Brands must learn to find a balance, reaching new customers with emotional content on public feeds while building deeper relationships in private channels. PROVIDING CONNECTION Social media continues to compress the customer journey from days to just hours—even minutes. To deliver the seamless interactions customers expect, you must deepen your understanding of their needs and habits. Unify customer information and measurement across all digital channels to better identify where you can make the journey faster and easier. HOOTSUITE’S PERSPECTIVE: DIGITAL IN 2020
11. 2020 REGIONAL OVERVIEWS
12. 13 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 1.32 1.08 453.2 217.5 BILLION BILLION MILLION MILLION 43% 81% 34% 16% THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE OVERVIEW: DIGITAL IN AFRICA IN 2020
13. 14 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019* TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +2.5% +5.6% +10% +12% +32 MILLION +57 MILLION +42 MILLION +23 MILLION THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION ANNUAL CHANGE IN DIGITAL USE IN AFRICA
14. 15 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 1.02 1.05 776.1 678.5 BILLION BILLION MILLION MILLION 81% 103% 76% 67% THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE OVERVIEW: DIGITAL IN THE AMERICAS IN 2020
15. 16 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019* TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.8% +0.7% +2.3% +6.0% +8 MILLION +7 MILLION +18 MILLION +38 MILLION THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION ANNUAL CHANGE IN DIGITAL USE IN THE AMERICAS
16. 17 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 4.30 4.43 2.42 2.14 BILLION BILLION BILLION BILLION 48% 103% 56% 50% THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE OVERVIEW: DIGITAL IN ASIA-PACIFIC IN 2020
17. 18 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019* TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.8% +3.5% +9.2% +9.8% +35 MILLION +151 MILLION +204 MILLION +190 MILLION THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION ANNUAL CHANGE IN DIGITAL USE IN ASIA-PACIFIC
18. 19 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 849.5 1.09 711.3 470.5 MILLION BILLION MILLION MILLION 74% 128% 84% 55% THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE OVERVIEW: DIGITAL IN EUROPE IN 2020
19. 20 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019* TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +0.2% -0.5% +1.6% +4.4% +2 MILLION -5 MILLION +11 MILLION +20 MILLION THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION ANNUAL CHANGE IN DIGITAL USE IN EUROPE
20. 21 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND EARNINGS REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS. ALL LATEST AVAILABLE DATA IN JANUARY 2020.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES. URBANISATION: vs. POPULATION: PENETRATION: PENETRATION: TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS 258.8 306.1 182.1 125.4 MILLION MILLION MILLION MILLION 73% 118% 70% 48% THE ESSENTIAL HEADLINE DATA YOU NEED TO UNDERSTAND THE STATE OF MOBILE, INTERNET, AND SOCIAL MEDIA USE OVERVIEW: DIGITAL IN THE MIDDLE EAST IN 2020
21. 22 JAN 2020 SOURCES: POPULATION: UNITED NATIONS; LOCAL GOVERNMENT BODIES; MOBILE: GSMA INTELLIGENCE; INTERNET: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; LOCAL TELECOMS REGULATORY AUTHORITIES AND GOVERNMENT BODIES; APJII; KEPIOS ANALYSIS; SOCIAL MEDIA: PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; COMPANY ANNOUNCEMENTS AND REPORTS; CAFEBAZAAR; KEPIOS ANALYSIS.  COMPARABILITY ADVISORY: SOURCE AND BASE CHANGES.*NOTE: WE HAVE BEEN UNABLE TO RE-BASE SOCIAL MEDIA DATA FROM BEFORE APRIL 2019. JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. JAN 2019 JAN 2020 vs. APR 2019* TOTAL POPULATION MOBILE PHONE CONNECTIONS INTERNET USERS ACTIVE SOCIAL MEDIA USERS +1.7% +1.8% +14% +14% +4 MILLION +5 MILLION +23 MILLION +16 MILLION THE YEAR-ON-YEAR CHANGE IN ESSENTIAL INDICATORS OF DIGITAL ADOPTION ANNUAL CHANGE IN DIGITAL USE IN THE MIDDLE EAST
22. GLOBAL POPULATION OVERVIEW
23. 24 JAN 2020 SOURCES: UNITED NATIONS; U.S. CENSUS BUREAU; WORLD BANK; IMF; UNESCO; UNICEF; CIA WORLD FACTBOOK; PEW RESEARCH (ALL LATEST DATA AVAILABLE IN JANUARY 2020). URBAN POPULATION POPULATION DENSITY (PEOPLE PER KM2 ) OVERALL LITERACY (ADULTS AGED 15+) FEMALE LITERACY (ADULTS AGED 15+) MALE LITERACY (ADULTS AGED 15+) TOTAL POPULATION FEMALE POPULATION MALE POPULATION ANNUAL CHANGE IN TOTAL POPULATION MEDIAN AGE 55.3% 59.9 86.3% 82.8% 89.8% 7.75 49.6% 50.4% +1.1% 30.9 BILLION ESSENTIAL DEMOGRAPHIC INDICATORS OVERVIEW: GLOBAL POPULATION & ECONOMY
24. OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 25 JAN 2020 SOURCES: UNITED NATIONS; LOCAL GOVERNMENT BODIES (LATEST AVAILABLE DATA IN JANUARY 2020). NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. 42 665 1,675 1,929 74 293 277 440 67 177 152 106 397 244 196 429 43179 368 THE TOTAL NUMBER OF PEOPLE LIVING IN EACH REGION (IN MILLIONS) POPULATION BY REGION
25. 26 JAN 2020 7,338 7,422 7,506 7,589 7,672 7,754 SOURCE: EXTRAPOLATIONS OF DATA PUBLISHED BY THE UNITED NATIONS (LATEST DATA AVAILABLE IN JANUARY 2020). 2015 2016 2017 2018 2019 2020 +1.1% +1.1% +1.1% +1.1% +1.1% GLOBAL POPULATION BY YEAR (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE GLOBAL POPULATION GROWTH OVER TIME
26. 27 JAN 2020 SOURCES: UNITED NATIONS (LATEST DATA AVAILABLE IN JANUARY 2020). 678 663 639 610 597 597 602 539 492 478 442 383 319 265 184 122 81 42 17 4 0.6 YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS OLD YEARS 0–4 5–9 10–14 15–19 20–24 25–29 30–34 35–39 40–44 45–49 50–54 55–59 60–64 65–69 70–74 75–79 80–84 85–89 90–94 95–99 OLD 100+ YEARS OLD THE WORLD’S TOTAL POPULATION BROKEN DOWN BY FIVE-YEAR AGE GROUPS (IN MILLIONS OF PEOPLE PER AGE GROUP) DISTRIBUTION OF GLOBAL POPULATION BY AGE
27. 28 JAN 2020 SOURCE: UNITED NATIONS (LATEST AVAILABLE DATA IN JANUARY 2020). 48.4 47.3 46.2 45.7 44.9 44.8 43.7 43.5 43.3 43.2 43.1 42.5 42.3 42.3 42.2 41.9 41.7 41.1 41.1 40.5 40.1 39.6 38.4 38.3 38.2 38.0 37.9 33.5 32.6 32.5 31.8 31.5 31.5 31.3 30.9 30.5 30.3 29.7 29.5 29.2 28.4 27.6 25.7 24.6 21.5 20.1 18.1 JAPAN ITALY PORTUGAL GERMANY SPAIN HONGKONG SOUTHKOREA AUSTRIA NETHERLANDS ROMANIA SWITZERLAND TAIWAN FRANCE DENMARK SINGAPORE BELGIUM POLAND CANADA SWEDEN U.K. THAILAND RUSSIA CHINA U.S.A. IRELAND NEWZEALAND AUSTRALIA BRAZIL U.A.E. VIETNAM SAUDIARABIA TURKEY ARGENTINA COLOMBIA WORLDWIDE ISRAEL MALAYSIA INDONESIA MOROCCO MEXICO INDIA SOUTHAFRICA PHILIPPINES EGYPT GHANA KENYA NIGERIA THE AGE AT WHICH THERE ARE AN EQUAL NUMBER OF PEOPLE ABOVE AND BELOW THAT AGE IN THE NATIONAL POPULATION MEDIAN AGE BY COUNTRY
28. OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 29 JAN 2020 SOURCE: BASED ON DATA FROM UNESCO; UNICEF; THE WORLD BANK; THE CIA WORLD FACTBOOK; INDEXMUNDI; PEW RESEARCH CENTRE; PHRASEBASE; ETHNOLOGUE. NOTE: REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME. MALE (GLOBAL AVERAGE: 90%) FEMALE (GLOBAL AVERAGE: 83%) 9393 9592 9996 8165 87 87 7361 8060 6446 7966 83 91 100100 100100 98 99 9999 9999 9594 89889492 9999 PERCENTAGE OF EACH REGION’S POPULATION AGED 15+ WHO CAN READ AND WRITE, DETAILED BY GENDER LITERACY RATES BY GENDER AND REGION
29. 30 JAN 2020 SOURCES: WORLD BANK; IMF (BOTH ACCESSED JANUARY 2020). *NOTE: ‘INTERNATIONAL DOLLARS’ ARE NOTIONAL MEASURES THAT PROVIDE A CONSISTENT BASIS FOR COMPARISON. ONE ‘INTERNATIONAL DOLLAR’ WOULD BUY A COMPARABLE QUANTITY OF GOODS AND SERVICES IN THE LOCAL COUNTRY THAT ONE U.S. DOLLAR WOULD BUY IN THE UNITED STATES. $101,532 $83,203 $75,075 $68,061 $64,597 $62,795 $56,329 $55,671 $55,455 $55,336 $53,209 $53,075 $51,663 $51,408 $48,130 $45,974 $45,342 $42,797 $41,830 $41,005 $40,112 $39,919 $39,715 $33,415 $31,782 $31,337 $28,206 $28,069 $27,147 $20,611 $19,845 $19,051 $18,237 $17,948 $16,096 $15,013 $13,687 $13,080 $12,412 $8,951 $8,587 $7,763 $7,448 $5,991 $4,747 $3,468 SINGAPORE IRELAND U.A.E. SWITZERLAND HONGKONG U.S.A. NETHERLANDS DENMARK AUSTRIA SAUDIARABIA SWEDEN GERMANY AUSTRALIA BELGIUM CANADA U.K. FRANCE JAPAN ITALY NEWZEALAND SOUTHKOREA ISRAEL SPAIN PORTUGAL MALAYSIA POLAND ROMANIA TURKEY RUSSIA ARGENTINA MEXICO THAILAND CHINA WORLDWIDE BRAZIL COLOMBIA SOUTHAFRICA INDONESIA EGYPT PHILIPPINES MOROCCO INDIA VIETNAM NIGERIA GHANA KENYA GDP PER CAPITA, REPORTED ON A PURCHASING POWER PARITY (PPP) BASIS IN CURRENT INTERNATIONAL DOLLARS* GDP PER CAPITA (PPP, INTERNATIONAL DOLLARS)
30. 31 JAN 2020 SOURCE: GLOBALWEBINDEX (Q3 2019). FIGURES REPRESENT THE FINDINGS OF A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS. *NOTES: TELEVISION TIME INCLUDES BROADCAST (LINEAR) TELEVISION AND CONTENT DELIVERED VIA STREAMING AND VIDEO-ON-DEMAND SERVICES. USE OF DIFFERENT DEVICES AND CONSUMPTION OF DIFFERENT MEDIA MAY OCCUR CONCURRENTLY. USING THE INTERNET USING SOCIAL MEDIA WATCHING TELEVISION* LISTENING TO MUSIC STREAMING SERVICES USING A GAMES CONSOLE 6H 43M 2H 24M 3H 18M 1H 26M 1H 10M DAILY TIME SPENT WITH MEDIA THE AVERAGE AMOUNT OF TIME EACH DAY THAT INTERNET USERS AGED 16 TO 64* SPEND WITH DIFFERENT KINDS OF MEDIA AND DEVICES global web index global web index
31. THE INTERNET IN 2020
32. 33 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS (ALL LATEST AVAILABLE DATA IN JANUARY 2020). TIME SPENT DATA FROM GLOBALWEBINDEX (Q3 2019), BASED ON A BROAD SURVEY OF INTERNET USERS AGED 16 TO 64. SEE GLOBALWEBINDEX.COM FOR MORE DETAILS.  COMPARABILITY ADVISORY: SOURCE CHANGES. TOTAL NUMBER OF GLOBAL INTERNET USERS INTERNET USERS AS A PERCENTAGE OF TOTAL GLOBAL POPULATION ANNUAL GROWTH IN THE NUMBER OF GLOBAL INTERNET USERS AVERAGE AMOUNT OF TIME PER DAY SPENT USING THE INTERNET BY EACH INTERNET USER 4.54 59% +7.0% 6H 43M BILLION +298 MILLION A SNAPSHOT OF INTERNET USE AROUND THE WORLD OVERVIEW OF GLOBAL INTERNET USE
33. OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 34 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS. *NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE. REGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.  COMPARABILITY ADVISORY: IMPORTANT SOURCE CHANGES. FIGURES ARE NOT DIRECTLY COMPARABLE TO PREVIOUS REPORTS. 70% 66% 63% 48% 54% 72% 60% 23% 22% 36% 53% 78% 83%92% 95% 72% 60%66% 88% NUMBER OF INTERNET USERS IN EACH REGION COMPARED TO TOTAL POPULATION* INTERNET PENETRATION BY REGION
34. OCEANIA SOUTHEASTERN ASIA SOUTHERN ASIA EASTERN ASIA CENTRAL ASIA WESTERN ASIA SOUTHERN AFRICA EASTERN AFRICA MIDDLE AFRICA WESTERN AFRICA NORTHERN AFRICA EASTERN EUROPE SOUTHERN EUROPE NORTHERN EUROPE WESTERN EUROPE SOUTHERN AMERICA CARIBBEAN CENTRAL AMERICA NORTHERN AMERICA 35 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; KEPIOS ANAlYSIS. *NOTE: PREGIONS AS DEFINED BY THE UNITED NATIONS GEOSCHEME.  COMPARABILITY ADVISORY: SOURCE CHANGES. +2.1% +8.2% +2.2% +20% +6.3% +11% +3.2% +7.8% +40% +4.5% +14% +1.0% +3.1%+0.7% +0.6% +3.7% +8.5%+1.5% +0.9% YEAR-ON-YEAR PERCENTAGE CHANGE IN THE NUMBER OF PEOPLE USING THE INTERNET GROWTH IN INTERNET USER NUMBERS BY REGION
35. 36 JAN 2020 2,831 3,153 3,570 3,753 4,241 4,538 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII.  COMPARABILITY ADVISORY: SOURCE CHANGES. HISTORICAL FIGURES DETAILED ON THIS CHART WILL NOT MATCH DATA PUBLISHED IN PREVIOUS REPORTS. 2015 2016 2017 2018 2019 2020 +11% +13% +5.1% +13% +7.0% NUMBER OF GLOBAL INTERNET USERS BY YEAR (IN MILLIONS), WITH YEAR-ON-YEAR CHANGE INTERNET USER NUMBERS OVER TIME
36. 37 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS. NOTE: PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE CHANGES. 99% 98% 96% 96% 96% 96% 95% 94% 93% 93% 93% 92% 91% 91% 90% 89% 88% 88% 88% 87% 87% 86% 84% 83% 83% 82% 81% 81% 80% 78% 75% 74% 71% 70% 69% 69% 69% 67% 64% 62% 59% 59% 54% 50% 48% 43% 42% U.A.E. DENMARK SOUTHKOREA SWEDEN SWITZERLAND U.K. NETHERLANDS CANADA SAUDIARABIA GERMANY NEWZEALAND JAPAN HONGKONG SPAIN BELGIUM FRANCE SINGAPORE AUSTRALIA AUSTRIA U.S.A. IRELAND TAIWAN ISRAEL PORTUGAL MALAYSIA ITALY RUSSIA POLAND ROMANIA ARGENTINA THAILAND TURKEY BRAZIL VIETNAM MEXICO COLOMBIA MOROCCO PHILIPPINES INDONESIA SOUTHAFRICA CHINA WORLDWIDE EGYPT INDIA GHANA KENYA NIGERIA PERCENTAGE OF THE TOTAL POPULATION (REGARDLESS OF AGE) THAT USES THE INTERNET INTERNET PENETRATION IN 2020
37. 38 JAN 2020 SOURCES: ITU; GLOBALWEBINDEX; GSMA INTELLIGENCE; EUROSTAT; SOCIAL MEDIA PLATFORMS’ SELF-SERVICE ADVERTISING TOOLS; LOCAL GOVERNMENT BODIES AND REGULATORY AUTHORITIES; APJII; UNITED NATIONS. *NOTES: THE INTERNET REMAINS BLOCKED IN NORTH KOREA. PENETRATION FIGURES HAVE BEEN CAPPED AT 99%. ONLY INCLUDES COUNTRIES AND TERRITORIES WITH POPULATIONS OF AT LEAST 50,000 PEOPLE. PENETRATION FIGURES ARE FOR TOTAL POPULATION, REGARDLESS OF AGE.  COMPARABILITY ADVISORY: SOURCE CHANGES. LOWEST LEVELS OF INTERNET PENETRATIONHIGHEST LEVELS OF INTERNET PENETRATION # LOWEST PENETRATION % № OF USERS# HIGHEST PENETRATION % № OF USERS 212 NORTH KOREA* 0.0% [N/A] 211 SOUTH SUDAN 8.0% 887,722 210 ERITREA 8.3% 293,343 209 BURUNDI 9.9% 1,154,568 208 SOMALIA 10% 1,625,924 207 NIGER 12% 2,781,266 206 PAPUA NEW GUINEA 12% 1,099,945 205 LIBERIA 12% 624,610 204 GUINEA-BISSAU 13% 250,000 203 CENTRAL AFRICAN REP. 14% 655,466 01= ICELAND 99%* 336,742 01= KUWAIT 99%* 4,196,432 01= QATAR 99%* 2,828,000 01= U.A.E. 99%* 9,732,158 05 BAHRAIN 99% 1,648,721 06 BERMUDA 98% 61,374 07= DENMARK 98% 5,666,399 07= NORWAY 98% 5,292,049 09 ARUBA 97% 103,523 10 LUXEMBOURG 97% 602,848 COUNTRIES AND TERRITORIES* WITH THE HIGHEST AND LOWEST LEVELS OF INTERNET PENETRATION INTERNET PENETRATION RANKINGS