Wearable Tech - Trends for 2016

Wearable Tech - Trends for 2016

Wearable Tech - Trends for 2016 from Scott Eggertsen

1. THE STATE OF WEARABLES Scott Eggertsen

2. WHY ARE YOU WEARING THAT? • It’s a complicated market. • How can we learn from previous failures? • How can marketers capitalise?

3. • In 2019, 245 million wearable devices will be sold (CCS) • The term fails to explain the complexity of the market WHAT’S THE LATEST?

4. TO THE ODDFROM NOVELTY

5. TO THE ODD

6. TO THE ODDTO PETS

7. SO MUCH HYPE… • Yet to be delivered • We’re still at the very early stages of development and adoption. • Entry level prices remain high.

8. 2014 ‘THE YEAR OF THE WEARABLE’

9. THE WORLD WASN’T QUITE READY • It wasn’t clear to the customer what problem it solved. • The ‘next cool thing’ is not enough to gain enough adoption.

10. THE GENERIC PUBLIC WEREN’T ACCEPTING OF ‘GLASSHOLES’.

11. 2015 ‘THE YEAR OF THE WEARABLE’

12. OFFERING A BLEND OF FASHION AND TECHNOLOGY

13. • Fuel bands, health trackers • Researchers estimate steep regression of fitness band market share ADVANCEMENTS IN HEALTH AND FITNESS

14. THE YEAR OF THE WEARABLE…AGAIN

15. • In what remains relatively untapped. • Wearable adoption is greater than tablet adoption in its adolescence Is the popularity set to grow exponentially?

16. WHAT DOES THAT MEAN FOR BRANDS AND MARKETERS?

17. • Provide contextual information and location, location, location. • Cater for multi device use PROVIDE CONTEXT

18. • Beyond the ‘marketing as interruption’ PROVIDE UTILITY

19. • Glanceable content that allows users to get snapshots of ‘infotainment’ BE INFORMATIVE OR ENTERTAINING

20. • The consumer is in control. • The minute their personal space has been threatened, they’re going to take off the device. • The challenge is dealing with such a small screen. DON’T BE INTRUSIVE!

21. • The power of being at the forefront • A value-add experience is absolutely necessary • Be clever with your approach TAKEAWAYS