Blitzscaling: Book Trailer

Blitzscaling: Book Trailer

Blitzscaling: Book Trailer from Reid Hoffman

Blitzscaling: Book Trailer

B L I T Z S C A L I N G Book Trailer

You’re probably familiar with the prototypical 
 Silicon Valley startup story… THE STARTUP STORY

Discover an incredible opportunity.

Discover an incredible opportunity. Drop out of college.

Discover an incredible opportunity. Drop out of college. Gather a small team.

Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage.

Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage. Raise money from sage investors.

Discover an incredible opportunity. Drop out of college. Gather a small team. Set up shop in a humble garage. Raise money from sage investors. And change the world.

IT’S AN EXCITING AND INSPIRING STORY.

IT’S AN EXCITING AND INSPIRING STORY. BUT

IT’S AN EXCITING AND INSPIRING STORY. BUT

IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE BUT

IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE MISLEADING BUT

IT’S AN EXCITING AND INSPIRING STORY. INCOMPLETE MISLEADING BUT

Because starting a company 
 is only half the story. THE STARTUP STORY THE SCALEUP STORY

Many entrepreneurs try.

Many entrepreneurs try. Few startups survive.

So when your startup survives, 
 it feels like you’ve made it.

So when your startup survives, 
 it feels like you’ve made it. But if your startup develops 
 a successful product or service,

So when your startup survives, 
 it feels like you’ve made it. But if your startup develops 
 a successful product or service,
 you’ll reach a point where there are
 more customers than you can serve.

A. Grow the company B. Turn away customers What do you do? C. Cross your fingers

A. Grow the company B. Turn away customers What do you do? C. Cross your fingers

Obviously, you grow the company!

And yet, growing a company is not so simple.

Because a company 
 is a complex system.

Like all complex systems, a company will react to growth 
 in unexpected ways.

So when we talk about scaling a business,
 we’re not just talking 
 about growing it.

So when we talk about scaling a business,
 we’re not just talking about growing it. We’re talking about improving its ability to handle growth.

So…

So… What is the best strategy 
 for scaling a business?

Traditionally, there have been 2 choices…

Traditionally, there have been 2 choices…

Efficient scaling if you prioritize efficiency Traditionally, there have been 2 choices…

if you prioritize speedif you prioritize efficiency Fast scalingEfficient scaling Traditionally, there have been 2 choices…

But here’s the thing,

But here’s the thing, both strategies make 
 the same assumption…

That you have about your environment. CERTAINTY

Predictable costs Known competitors Stable markets

But what do you do 
 when the world changes?

How do you scale 
 in the face of uncertainty? !

Enter B L I T Z S C A L I N G

BLITZ•SCALING To be the first to reach critical scale.

A sudden, all-out effort. BLITZ•SCALING

BLITZ•SCALING Improving the ability 
 to handle growth.

Blitzscaling is more than just all-out growth…

Blitzscaling is prioritizing 
 speed over efficiency

Blitzscaling is prioritizing 
 speed over efficiency in the face of uncertainty.

What does it mean to prioritize SPEED over EFFICIENCY?

It means throwing out many of the normal rules of business.

Careful planning Cautious investment Solving all problems

Careful planning Cautious investment Solving all problems may end up being tossed aside in favor of…

Careful planning Cautious investment Solving all problems Rapid guesstimates
 Inefficient investment
 Letting small fires burn may end up being tossed aside in favor of…

I’ve often said that starting a company 
 is like…

Jumping off a cliff

Jumping off a cliff 
 and assembling a plane

Jumping off a cliff 
 and assembling a plane on the way down.

B L I T Z S C A L I N G is like…

Assembling that plane faster

Assembling that plane faster then strapping on and igniting a set of jet engines,

Assembling that plane faster then strapping on and igniting a set of jet engines, while still building the wings.

IT’S DO OR DIE

IT’S DO OR DIE with either success or failure in a remarkably short time.

Gut-wrenching UNCERTAINTY

Gut-wrenching UNCERTAINTY High risk of FAILURE

Gut-wrenching UNCERTAINTY High risk of FAILURE Painful DIFFICULTY

Why would you ever want to pursue such a risky and unintuitive strategy?

If the prize is big enough,

If the prize is big enough,
 and the competition is intense enough,

If the prize is big enough,
 and the competition is intense enough, blitzscaling becomes the optimal strategy.

Now you know what blitzscaling is…

Prioritizing SPEED in the face of UNCERTAINTY. over EFFICIENCY Now you know what blitzscaling is…

And now you have 3 strategies for scaling…

And now you have 3 strategies for scaling… Fast 
 scaling Efficient 
 scaling Blitzscaling

Well, there’s one more thing 
 you should know…

are the new normal. SPEED and UNCERTAINTY

Often, the greater risk for a growing business 
 is to move

The world is changing 
 faster and faster…

and the only way to thrive is to accept the inevitability of change.

If you’re willing to accept the risks when others aren’t…

and learn how to navigate those risks responsibly…

you’ll be able to move faster than your competition…

AND RACE TO THE FUTURE.

For anyone who wants to make better decisions in an uncertain world where speed is the competitive advantage. Get the book today